ARossGirl
Photography: Matthew Sprout
Developed the brand identity and website for ARossGirl, an online journal that chronicles the life and style of Amanda Ross, the quintessential Upper East Side Bohemian, inviting visitors into her world: global and chic, sophisticated and effortless.
The logo draws inspiration from the irreverence and joie de vivre of modern abstract and gestural art as well as French and Italian mid-century cinema, as it speaks to the playful and genuine aspect of the Amanda Ross brand.
Web Design
The website draws inspiration from the eclectic curatorial aspect so unique to the brand. True style is more than fashion or clothes: it’s a way of life. Be it food, objects, people, music, art or ideas, personal style is the aesthetic representation of the inner self, a visual telling of one’s own, unique story.
The site serves as a clean, highly visual container where vastly different stories can live side by side beautifully and in a complementary fashion. The homepage is elegantly minimal and allows imagery to tell the story in an editorial way. A fixed navigation that overlaps content slightly also adds some depth to an otherwise strongly gridded, simple composition. Filtering is made easy through tags, and clear call-to-actions provide users with quick links to affiliate partners through shoppable content.
