Hotel Palms

Concepted & Designed with Tim LeNoir
The Hotel Palms pairs quintessential Florida style with modern sophistication. The branding draws inspiration from retro tropicália, beach kitsch and midcentury design, using expressive, geometric letterforms, rich, bright colors and dynamic shapes. The result is something multifaceted: a nod to colorful, idiosyncratic Florida roots with a decidedly cool and upscale twist.




