{image 8} target summer '25
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Target Designer Dress Collection
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Warby Parker x TIFF
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Happier Holidays from Target '24
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Warby Bureau of Internal Affairs
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Target Spring '25
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Target x Tabitha Brown
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QTR Wines
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Target x Tabitha Brown Vegan Food Kitchen Collection
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Extraordinary Editions
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Target Owned Brands
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Dripkit
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Target Back To School '22
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Target Back To School '21
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Target Back To School '23
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Old Navy Back To School '18
{image 22}
Production Pictograms
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Totally Target Summer '22
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Target 20 Years of Design For All
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Target Ready for School '20
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Oscar Health
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QTR wines


    




Creative Direction, Design & Illustration: Marian Shelley Acuña
Creative Direction, Naming & Copywriting: Brady Welch


Rob Easter of Workhorse Rye asked us to develop and design a vertical of brands under his soon-to-launch wine company QTR Wines. Applying the same thoughtful (and exacting) philosophy behind his distillates brand, Rob is using all organic and regeneratively-grown fruit and botanicals from the southern Arizona region.

For his natural wine brand, we chose the name “Uplands” which directly speaks to the Arizona Upland biome of the Sonoran Desert from which all this wonderful juice comes from. Visually, we wanted to evoke images of the landscape (see: coati), as well as some lighter-hearted nods the vibe of the wine itself (see: pizza). The backfill is a spectrum meant to evoke the desert sunset and dusk.







      

For Rob’s fortified wines, we aligned on the name “Spectral,” a nod to the range of flavors possible when blending. Visually, we aligned on something clean and elegant, with simple shapes that pointed toward ancient vessels, a nod to lost alchemical arts and elixirs.



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