Ready for School. Check.
Director: LACEY
Executive Creative Direction: Chris Shipman
Creative Direction: Marian Shelley Acuña & Will Sawyer
Designer: Clare Walsh
Writer: Marisa Aveling
Fx Design: Anne Trotman at The Mill New York
Agency: Mythology
Mythology partnered with Target to get the country ready for school. Created entirely in stop-motion, the national broadcast and digital campaign brought child-like joy and imagination to every back-to-school essential.